![]() Keep in mind that, as you scroll through some of the related queries, you might find some don’t make sense for your business. As for the adhesive, that product could also be sold on your store, as most fake eyelashes require eyelash glue. So if you’re looking to expand the product collections on your store, checking out the related topics might be helpful. A person who searches for or wears fake eyelashes is likely also interested in nail products or eye shadow. What’s interesting is that two of the examples, “Nail” and “Eye shadow,” are a bit unrelated to fake eyelashes but could make sense as product categories on your store. ![]() So instead of only selling fake eyelashes on your store, you want to sell other product categories that people may also be interested in.Īfter typing “fake eyelashes” into the Google Trends search bar, scroll down to the bottom where you’ll find “Related topics.” After owning your niche, you might be interested in expanding into other verticals. Say you’ve created a niche store focusing on fake eyelashes. Find relevant product categories in ‘related topics’ However, the sharp decline following the peak shows that this is no longer a good business idea to consider starting. It’s pretty clear that there was a drastic and sharp increase in attention in those first few months. Three months later, in May, the product hit its peak. There were virtually zero searches for “fidget spinners” until February 2017. Wondering what a fad looks like on Google Trends? Well, you might want to check out this data on fidget spinners That doesn’t mean people don’t want an iPhone in November, it just means retailers might see a lower amount of website traffic at that time of year. August through October sees an increase in searches, with a decline starting in November. ![]() Those show you the seasonal trends of the searches. You might be wondering what the dips and increases mean. But for the most part, Google Trends shows that iPhone is a pretty stable niche. Over the span of several years you’ll see some slight dips or increases, which is normal. However, for the most part, the search volume for this niche is pretty stable. You can clearly see in the graph that there are slight dips. Here’s an example of a stable niche in Google Trends: iPhone. So this trending product would need to be monitored for a while longer. However, that doesn’t mean you can’t still capitalize on sales. In January we saw a sudden peak, with a slight dip in February. You can see quite clearly that over the past several months there’s been skyrocketing growth. Here’s an example of a skyrocketing product in Google Trends: posture corrector. But it also allows you to see seasonal trends in one clear-cut shot. Whenever looking for a new niche, you’ll want to make sure you change your range from “Past 12 months” to “2004-present.” Doing this helps you see clearly whether the search volume is increasing or declining. Google Trends is a great tool to find a skyrocketing niche. Moreover, it highlights LSI (latent semantic index) keyphrases, which are invaluable for SEO strategies.” 10 Google Trends use cases for 2024 1. The data stretches back to 2004, offering deep insights into brand interest trends. You also have the flexibility to specify regions, timeframes, and categories. You can input a keyword and add up to four more for a direct comparison. “I primarily use Google Trends for analyzing competitor brand interest over time. Coke).” Cassidy Barney, SEO Manager of Epic Marketing : ![]() This allows us to simultaneously test and compare the popularity of related terms (e.g., soda vs. We typically begin by searching a keyword of interest and then exploring the breakout keywords section. It sheds light on regional terminology differences and emerging popular keywords. Once we have a topic or keyword idea, Google Trends helps us determine the best phrasing. “Google Trends isn’t our starting point for keyword selection, but it plays a crucial role in refining our choices. This knowledge led us to create different promotions throughout the year based on these dates in various nations.” Allison Schmidt, Marketing Manager of Get Online NOLA : We discovered that Mother’s Day dates vary across countries. However, Google Trends opened our eyes to the importance of international data. Initially, we monitored trends only for the United States. “Our company specializes in high-end mothers jewelry. How to use Google Trends according to three marketers Jeff Moriarty, Mothers Family Rings : All this makes it invaluable for marketers, researchers, and anyone keen to understand shifts in consumer preferences. It also provides geographical and demographic insights, as well as related topics and queries. You can use it to learn whether interest in a term is rising, stable, or declining. Google Trends is a free tool offered by Google that shows the popularity of search terms over time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |